Customer (Logo) Churn

Definition: Customer (Logo) Churn is the percentage of customers (logos) you lose business with over a given period of time. This represents how well you are servicing your current customers.

Gross Revenue Churn

Definition: Gross Revenue Churn is the percentage of recurring revenue you lose from existing customers over a given period of time. Expansion revenue is not included. This represents how well you are servicing your current customers.

Net Revenue Churn

Definition: Net Revenue Churn is the percentage of recurring revenue you lose from existing customers over a given period of time including downgrades and cancels minus expansion from upgrades, cross-sells, and up-sells.